Factors That Affect the Cost of Web Development or a Small Business Website

There are several essential factors that influence the final web development cost, precisely:

The complexity of website structure and UX/UI design

The complexity of website development

Tech stack and professional level of developers

Number of 3rd party integrations

Location of development partner

And hidden factors: marketing and maintenance

But when we get into the details, you can understand how essential it is to understand all these website creation elements.


Let’s begin with understanding the type of website and how it impacts the development costs.

How Does the Type of Website Impact the Website Development Cost?

While making the cost estimation to build a website, the type of the website usually plays one of the key roles.

Without defining your business website type, you may not be able to get a comprehensive answer to how much it costs.

Some things impact a website complexity:

Number of screens

Number of roles

Number of features

The complexity of business logic

Number of third-party integrations

​​In a nutshell, the number and intricacy of the features are directly proportional to the cost.

Type 1. Landing Page

A landing page is a one-page site where a business promotes its product or service. Such a site is ideal for micro or small companies.

The cost of the landing page varies from $0 made with the constructor to $3,000 for the implementation of complex animations.

Landing pages are used for a presentation of particular services as a part of a large website, or as a demand validation tool.

There are a few examples of custom landing pages with great animation: Surprise and Agora.


Type 2. Blog Website

Blog websites have a lot of content but usually, they are not very complex.

The cost of the development ranges from $5,000 to $10,000 for a custom blog.

However, 2 points to consider in such a website are an integration of CMS, content management system, and use of SEO-friendly development approach.

You can find good examples of blogs on websites like Microsoft Stories, Pando, and Fubiz.


Type 3. News Website

These are primarily simple websites meant to share products, news, and advice with potential customers.

It’s similar to the blog website but more complex in development terms. For example, it has more integrations like CRM, email marketing, custom contact forms.

The cost depends on the simplistic structure and ranges from $10,000 to $15,000.

Good examples of simple websites are FindLaw, Starbucks, Healthline, Century21.


Type 4. Corporate Website

A corporate website usually has more than 50 web pages because it has to cover a lot of ground.

The cost of the development ranges from $15,000 to $20,000. Read our in-depth breakdown of corporate website development.

The common structure of such a website includes a homepage, sets of product or service pages, blog, about us, and contact us. In blogs, services, and products, there could be an unlimited number of pages.

The database, hosting provider, and other maintenance systems need to be even more sophisticated with corporate websites.

Good examples of corporate websites are Pixar, Apple, BMW.


Type 5. eCommerce Website

These websites list products while allowing their sale against payments.

The cost of the development ranges from $30,000 to $65,000.

The main components of the eCommerce website are:

Payment system integration

Security certificates

Choosing between pre-built templates or custom creating

Target audience-specific ad campaigns

Mobile compatibility

Here too, the structure and volume depend on business size and product inventory.

Good examples of eCommerce websites are Farfetch and Shopify sites.


Type 6. SaaS Website

SaaS platforms have specific goals and objectives that are conducive to their marketing goals.

The cost of the development ranges from $40,000 to $100,000.

These websites require powerful design and robust cloud systems.

The main components of the SaaS website are:

One-step sign-in

Subscription or membership-based model

Data and application security

Multi-tenancy model

Elastic infrastructure

Cloud software products are complex and require a better infrastructure too, that’s why SaaS development costs are higher.

Good examples of SaaS websites are Trello, Slack, Figma, Dropbox.


Type 7. Marketplace Website

These are websites that contain multiple sellers with an inventory of their products.

The cost of the development ranges from $70,000 to $200,000

The main components of the marketplace website are:

Quick seller onboarding

Efficient product management

Fast order processing and payment confirmation

Promotional listings and campaigns

Communication tools and services

Robust product search

Seller-oriented checkout system

Good examples of marketplace websites include eBay, Facebook Marketplace, and Amazon.


But these examples by type of website do not represent the cost of custom web application development. The reason is that it’s unpredictable, before the detailed estimation of the scope of work.

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